Brand and creative leader across branding, publishing and creative direction for lifestyle, retail, hospitality, home and corporate brands. Founder of Bella Brands, a boutique branding agency delivering brand identity, campaigns, content and photography for premium consumer and corporate brands.
Foundations at The Australian Women's Weekly, Bauer Media & News Corp, spanning editorial storytelling and flagship food, home & lifestyle events.
Based in Umbria, living daily inside the European craftsmanship, food culture & slower rhythms that inspire my work: available on the ground across Europe for brand development, campaign strategy & rollout, photoshoots, product development, sourcing & creative planning.
Building lifestyle, retail, hospitality and corporate brands, from strategy and creative direction through to the commercial photography that brings them to life. Now based in Umbria, Italy.
What I Bring
01 Strategy & Growth
Brand & business growth planning: positioning, commercial models, seasonal campaign roadmaps & the strategy that turns brand into revenue.
02 Brand Leadership
Brand positioning, seasonal campaign development, annual marketing calendars & narrative-led launches for premium lifestyle, hospitality and corporate brands.
03 Photoshoot Direction
Concepts, mood-boards, styles, sources props & locations, shoots and directs post: imagery published across packaging, magazines & national outdoor.
04 Email & Digital
Plans, writes & builds campaigns in Klaviyo and Mailchimp; creative direction for social, web content & campaign launches.
05 Design Direction
Hands-on across the Adobe Creative Suite; developing visual identity systems, packaging & premium collateral, and art-directing designers to that standard.
06 Project & Partners
Runs creative projects concept-to-completion in Monday or Notion; builds and directs networks of designers, photographers & creative partners.
Delivered end-to-end brand systems (positioning, visual identity, campaign creative & content) for boutique to mid-market brands across Australia and Europe.
Launched the business to $500K+ turnover in its first 12 months: pitching, retainers, hiring & supplier relationships end to end.
Highlight — key role in scaling SavourLife pet food to a $20M+ acquisition: led brand development and visual identity, and produced all core photography and visual assets across its growth.
DIO — Marketing Director (Contract)
New luxury lifestyle destination in Crete: beach club, accommodation, events & experiential
Built the brand positioning and narrative from zero, repositioning a traditional destination as a luxury lifestyle experience.
Designed the full-funnel marketing system, story-driven content and visual identity through to conversion and direct bookings.
Fujifilm Australia · instax, Fujivision & photo printing
A long-running partnership with Fujifilm Australia across the instax, Fujivision & Harvey Norman Customiseme range: branding and packaging design, campaign concepts, product photography, digital campaigns, and management of print production.
Branding & Packaging DesignCampaign ConceptsProduct PhotographyDigital CampaignsPrint Production Management
★★★★★
“Fujifilm Australia has relied upon Brooke and the team for retail packaging design and printing, along with product photography, digital design and branding for many years. They have been a core partner in the growth of our instax, Fujivision digital signage and core photo printing areas of our business. We will continue to be a customer into the future and I would certainly recommend them for any corporate branding / photography projects through to design and print production work.”
Anthony Irwin
Product Manager, Fujifilm & Fujivision
Platforms & Toolkit
Meta Business SuiteFacebookInstagramTikTokYouTubePinterestPlanolyCapCutLinktreeKlaviyoMailchimpShopifyAdobe Creative SuiteClaude + ChatGPTGoogle WorkspaceMonday.comNotion
Based in Umbria, Italy (GMT+1)·full overlap with UK business hours, mornings with US East Coast, evenings with Australia
Working as a sole trader: invoicing in EUR, GBP, USD or AUD via Wise for international clients. Comfortable engaging via direct contract or agency of record.
Rapid Turnaround · Overnight Available
Need It By Tomorrow? 24-Hour Project Drop
Overnight and 24-hour turnaround for presentations, quick-to-market campaign assets, and creative or admin overflow. Submit before midnight CET: delivered by morning in London, New York or Sydney.
Presentations & Pitch DecksQuick-to-Market Digital CampaignsCreative & Admin Overflow
